Title: In search of success factors for a sustainable macro entrepreneurship and enterprise education policy: evidence from the European Union

Authors: Syeda-Masooda Mukhtar; James Redman

Addresses: King Abdulaziz University, Jeddah, Saudi Arabia ' The Forum of Private Business, Ruskin Chambers, Drury Lane, Knutsford, Cheshire WA16 6HA, UK

Abstract: The question addressed in this paper is whether macro policies can promote entrepreneurship and enterprise education through cultivating an 'Enabling Environment' that nurtures entrepreneurial culture and attitudes. Specifically, this question is investigated with respect to the formulation and implementation of 'Macro Entrepreneurship Policy' within the European Union (EU) which set out to deliver the European Council vision of declaring 'entrepreneurship as a key competence' for 'entrepreneurship education'. EU enterprise education initiatives are highlighted, and a UK 'good practice' example is presented as a case study. In view of the findings, the paper develops a 'Sustainable Macro Entrepreneurship Policy Model' with embedded Critical Success Factors that encapsulate the key elements of a policy framework needed for making better choices in formulating, developing, delivering and promoting entrepreneurship and enterprise education at a national level.

Keywords: macro policies; entrepreneurship policy; policy models; European Union; entrepreneurship competences; European Commission; sustainable enterprise; enabling environment; schools; critical success factors; CSFs; entrepreneurial culture; entrepreneurship education; EU enterprise education; UK good practice; United Kingdom.

DOI: 10.1504/JGBA.2015.067268

Journal for Global Business Advancement, 2015 Vol.8 No.1, pp.17 - 39

Published online: 02 Feb 2015 *

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