Title: Modelling the influence of perceived ethics and corporate reputation on performance of leather industry in Nigeria

Authors: Haim Hilman; Abdullahi Hassan Gorondutse

Addresses: Institute of Quality Management, Universiti Utara Malaysia, Malaysia ' School of Business Management, College of Business, Universiti Utara Malaysia, Malaysia

Abstract: This study examines the influence of perceived ethics and corporate reputation on performance of the leather industry in the context of Nigeria. A survey questionnaire was used to collect data from leather industries in Kano North-West of Nigeria. The study used structural equation modelling (SEM) with partial least square modelling. However, as predicted, the path coefficient results support the direct influence of corporate reputation, which was found to be significant to organisational performance. In contrast, perceived ethics was not significant to organisational performance. This may indicate that although businesses in Nigeria quickly understand the circumstances of adopting ethical action practices, the concern with social practices is still deficient, particularly in leather industry. The theoretical and practical implications of these findings are discussed.

Keywords: perceived ethics; corporate reputation; organisational performance; leather industry; Nigeria; modelling; firm performance; structural equation modelling; SEM; partial least squares; PLS; ethical practices.

DOI: 10.1504/JGBA.2015.067267

Journal for Global Business Advancement, 2015 Vol.8 No.1, pp.1 - 16

Available online: 28 Jan 2015

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