Title: Resource management in international new ventures - developing a competitive advantage through internationalisation
Authors: Roger Schweizer
Addresses: Department of Business Administration, School of Business, Economics and Law, University of Gothenburg, P.O. Box 610, S-405 30 Göteborg, Sweden
Abstract: Using a single-case study approach, this paper portrays and discusses the process of how a new venture develops a competitive advantage through instant and continuous internationalisation. We find that this process consists of three interrelated phases: 1) conceptualisation; 2) creation; 3) leveraging of competitive advantage. Arguing that resources need to be managed adequately to create a competitive advantage, we study various resource management activities employed during the various phases. We show that, whereas the new venture concentrates on identifying the appropriate (international) market during the first phase, the focus in the second phase is on the structuring and bundling of resources. During the final stage, the international new venture concentrates on leveraging; i.e., on applying its capabilities to create value for the firm and its customers.
Keywords: international new ventures; INV; competitive advantage; resource management; internationalisation process; leveraging; market identification; resource structuring; resource bundling.
International Journal of Globalisation and Small Business, 2014 Vol.6 No.2, pp.79 - 99
Received: 07 Sep 2013
Accepted: 16 Jun 2014
Published online: 21 Dec 2014 *