Authors: Khan Rifat Salam; Mohan Lal Roy
Addresses: Department of Business Administration, IBAIS University, House 21/A, Road 16, Dhanmondi R/A, Dhaka – 1209, Bangladesh ' Department of Business Administration IBAIS University House#21/A, Road#16 Dhanmondi R/A, Dhaka-1209, Bangladesh
Abstract: In the forestry industry, machinery producers often face environmental stakeholder pressures for the actions of their customers. As a result, these machinery firms themselves act as environmental stakeholders to their customers. We examine this transformation process of a forestry machinery firm into an environmental stakeholder using a qualitative case study method that comprises both within-case and cross-case analysis techniques. For sample cases we have selected the top two global forestry machinery firms. This study synchronises the stakeholder-enterprise relationship by inspecting the machinery firms as enterprises and stakeholders. Stemming from this understanding, we have developed a conceptual framework of a four-tier stakeholder pressure process. This framework provides the foundations for possible synchronisation of another layer to the existing stakeholder theory.
Keywords: corporate environmental responsibility; CER; forestry machinery; stakeholder-enterprise relationship; stakeholder interactions; stakeholder theory; forestry industry; environmental stakeholders.
International Journal of Business Governance and Ethics, 2014 Vol.9 No.4, pp.313 - 329
Received: 17 Jun 2013
Accepted: 23 Jun 2014
Published online: 10 Dec 2014 *