Title: Trust building and entrepreneurial behaviour in a distrusting environment: a longitudinal study from Bangladesh
Authors: Jeroen Maas; Joske F.G. Bunders; Marjolein B.M. Zweekhorst
Addresses: Athena Institute for Research on Innovation and Communication in Health and Life Sciences, Room U-535, de Boelelaan 1085, 1081 HV Amsterdam, The Netherlands ' Athena Institute for Research on Innovation and Communication in Health and Life Sciences, de Boelelaan 1085, 1081 HV Amsterdam, The Netherlands ' Athena Institute for Research on Innovation and Communication in Health and Life Sciences, de Boelelaan 1085, 1081 HV Amsterdam, The Netherlands
Abstract: It has been widely argued that trust plays a key role in building entrepreneurial networks and entrepreneurial success. Despite this interest, there are still very few longitudinal empirical studies on trust building. This study shows how nascent entrepreneurs develop trust and entrepreneurial networks in poor rural Bangladeshi environments, and how they use both for entrepreneurial transactions. Data were obtained through longitudinal monitoring, questionnaires and interviews over a two year period. Using the framework of Lewicki et al. (1998) that considers trust and distrust to be separate, co-existing dimensions, this study shows how sustainable entrepreneurial relations, requiring interpersonal trust, can evolve in an initially distrusting environment - and explains why this process follows a particular sequence of events. We found that an external trust broker played a crucial role in trust building. Four domains of trust that play a role in entrepreneurial relations were identified, with thresholds in each domain that need to be reached for progress to the next.
Keywords: trust development; trust building; entrepreneurs; entrepreneurship; entrepreneurial networks; resource constraints; poverty; rural areas; developing countries; trust brokers; non-governmental organisations; NGOs; trust domains; trust dimensions; Bangladesh; entrepreneurial behaviour; distrust.
International Journal of Business and Globalisation, 2015 Vol.14 No.1, pp.75 - 96
Published online: 21 Jan 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article