Title: The perceived value of website features: an exploratory study of small regional accommodation providers in Australia

Authors: Stephen Burgess, Carmine Sellitto, Andrew Wenn

Addresses: School of Information Systems, Victoria University, P.O. Box 14428, Melbourne, Victoria 8001, Australia. ' School of Information Systems, Victoria University, P.O. Box 14428, Melbourne, Victoria 8001, Australia. ' School of Information Systems, Victoria University, P.O. Box 14428, Melbourne, Victoria 8001, Australia

Abstract: This paper reports on research that investigated web features perceived as being valuable by a group of small accommodation providers in a regional city in Australia. The research identified that promotional content is the most highly valued website feature. All participants derived positive benefits from their site, with positive customer feedback and increased bookings leading the way. Preliminary recommendations for similar businesses are suggested.

Keywords: website content; small business; micro business; regional accommodation providers; tourism industry; Australia; web features; promotional content; small firms; bed and breakfasts; SMEs; internet.

DOI: 10.1504/IJMED.2005.006568

International Journal of Management and Enterprise Development, 2005 Vol.2 No.3/4, pp.374 - 386

Published online: 21 Mar 2005 *

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