Title: Management of Freedom University Bangladesh, Chittagong: a case of poor recruitment and organisational performance

Authors: Mohammad Tahlil Azim; Moslehuddin Khaled

Addresses: Faculty of Economics and Administration, King Abdulaziz University, P.O. Box 80200, Jeddah – 21589, Saudi Arabia ' School of Business, Chittagong Independent University, Jamal Khan Road, Chittagong – 4000, Bangladesh

Abstract: This is a teaching case based on Freedom University Bangladesh, Chittagong (FUBC). The newly recruited Vice Chancellor of the university tried to bring about some vital changes in the university concerning curriculum design and faculty management. However, he faced harsh resistance from the administrative staff and faculty members and caused serious damage to the image and reputation of the university. This case highlights the crucial role of recruitment and selection, particularly of a CEO for an organisation. It also spotlights the significance of change management in an organisation. Furthermore, it emphasises organisation culture as an important situational variable when considering managers/leaders. It can be used in a wide variety of leadership and management courses and programmes. This case also includes a comprehensive teaching note.

Keywords: organisational culture; staff recruitment; CEO selection; change management; leadership; Bangladesh; higher education; curriculum design; faculty management; organisational change; case study; teaching cases.

DOI: 10.1504/IJTCS.2014.065623

International Journal of Teaching and Case Studies, 2014 Vol.5 No.2, pp.120 - 142

Received: 05 Sep 2013
Accepted: 08 Apr 2014
Published online: 12 Nov 2014 *

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