Title: Sustainability and ethical decision making: the Bovince case

Authors: Peter Rosen, Derek Hall, Lorice Stainer

Addresses: Bovince Limited, Unit 9, Uplands, Business Park, Blackhorse Lane, Walthamstow, London E17 5QJ, UK. ' Bovince Limited, Unit 9, Uplands, Business Park, Blackhorse Lane, Walthamstow, London E17 5QJ, UK. ' University of Hertfordshire Business School, De Havilland Campus, Hatfield, Hertfordshire AL10 9AB, UK

Abstract: The concepts of sustainable development and corporate social responsibility are, increasingly, attracting public attention and scrutiny. Though generating profit remains the primary objective of any business, what has become clear is that the socially responsible policies ought not to conflict with economic goals and, thus, should be integrated into, and become inherent within, the decision-making process. There are, indeed, many examples within large companies but few within the small medium sized enterprises (SMEs) sectors. As such, Bovince Limited has been selected to illustrate that any size organisation has the ability, and ought to have the commitment, to behave in an ethically socially responsible way through sustainability in its policies, whether they are from an operational or strategic viewpoint, or both.

Keywords: sustainability; ethical decision making; ethics; corporate social responsibility; small and medium sized enterprises; SMEs; values; business performance; corporate responsibility.

DOI: 10.1504/IJMDM.2005.006560

International Journal of Management and Decision Making, 2005 Vol.6 No.3/4, pp.359 - 371

Published online: 21 Mar 2005 *

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