Title: Seeing the opportunities in the big issues

Authors: Bruce Nixon

Addresses: Bruce Nixon Associates, Independent Consultants in Organisation, Transformation and Learning, ''Hillway'', 2 Castle Hill Avenue, Berkhamsted, Hertfordshire, HP4 1HJ, UK

Abstract: Amongst the big issues for humanity at the start of the 21st century are climate change and the growing gap between a rich and powerful elite and the vast majority. If a living system is not respected, it hits back harshly. Unless humanity learns willingly, the Universe will force it upon them. The best response is to see these issues as opportunities. There is a growing tide of innovations doing just that. But there is no denying the shadow side. The purpose of business needs redefining and the global framework for business urgently needs reform. To make this happen quickly enough, business leaders must become activists.

Keywords: sustainability; corporate responsibility; free market capitalism; global issues; transformation; innovation; quality of life.

DOI: 10.1504/IJMDM.2005.006550

International Journal of Management and Decision Making, 2005 Vol.6 No.3/4, pp.232 - 243

Published online: 21 Mar 2005 *

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