Title: World class sustainable product innovation: a case study

Authors: Raveesh Agarwal; Monica Thiel

Addresses: Department of Business Administration, Rajshree Institute of Management & Technology, Bareilly (U.P.) India ' School of Social and Behavioural Sciences, Tilburg University, Warandelaan 2, 5037 AB Tilburg, Netherlands

Abstract: Frequent searching for a great solution implies taking a risk on a start-up company, an entrepreneur, an inventor or a smaller partner. Knowing how to achieve sustainable innovation can create huge results. This teaching case addresses differing innovative growth strategies in a fiercely competitive environment adopted by Mondelēz International, formerly known as Kraft Foods, Incorporated. Overall, Mondelēz International aggressively seeks win-win partnerships and alliances for solutions that create mutual value and sustainable product innovation.

Keywords: product innovation; sustainable innovation; sustainability; competitive advantage; case study; mutual value; value creation; win-win partnerships; strategic alliances.

DOI: 10.1504/IJEIM.2014.064717

International Journal of Entrepreneurship and Innovation Management, 2014 Vol.18 No.5/6, pp.397 - 408

Published online: 13 Sep 2014 *

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