Title: Network interactions and gift giving: a dual sphere model of exchange

Authors: Ron Berger; Chong Ju Choi

Addresses: Jerusalem Academic Center – Lander Institute, Department of Business Management, 3 Am Veolamo St., Givaat Shaul, Jerusalem ' Department of Shipping, Trade & Finance, Cass City University Business School, 106 Bunhill Row, London, UK

Abstract: Networks and business interactions are based on relationships. This conceptual paper analyses the general role of non-market-based value creation and relationships as being fundamental to networks and business interactions. A framework is provided that combines the monetary nature of value in market-based exchange and the more social and emotional nature of long-term relationships: a dual sphere model of exchange. Particular attention is given to gift giving from social anthropology and its relevance to network-based relationships. Our conceptual paper advocates a dual sphere model of business interactions to analyse network interactions in the 21st century.

Keywords: networks; network-based relationships; value creation; gift giving; business interactions; reciprocity; network interactions.

DOI: 10.1504/IJSCM.2014.064463

International Journal of Strategic Change Management, 2014 Vol.5 No.3, pp.219 - 229

Available online: 26 Aug 2014 *

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