Title: Internationalisation, innovation and ICT usage for communication and marketing activities influence on perceived international competitiveness. Study of firms from Lublin region

Authors: Radosław Mącik; Bartosz Jóźwik; Monika Nalewajek

Addresses: Institute of Management, Maria Curie-Sklodowska University, Pl. M.C. Skłodowskiej , 20-031 Lublin, Poland ' Institute of Economics and Management, The John Paul II Catholic University of Lublin, Al. Racławickie 14, 20-950 Lublin, Poland ' Institute of Management, Maria Curie-Sklodowska University, Pl. M. C. Skłodowskiej 5, 20-031 Lublin, Poland

Abstract: The main goal of the paper is to explore connections between perceived international competitiveness, ICT usage for communication and marketing, internationalisation level and innovation deployment by a firm from Lubelskie Region, Poland. The paper contains insights from literature and focuses on two path models of influence of such factors on perceived competitive advantage. Also differences in ICT usage between: exporters, potential exporters, and firms not interested in international presence are shown. Data are coming from regional survey of 1680 firms. Generally, the higher level of internationalisation results to more intensive usage of internet communication and e-marketing activities and higher perceived competitiveness.

Keywords: internationalisation; innovation; ICT usage; perceived competitiveness; learning; Lublin; Poland; information and communications technology; information technology; internet communication; electronic marketing; e-marketing; international competitiveness.

DOI: 10.1504/IJIL.2014.064365

International Journal of Innovation and Learning, 2014 Vol.16 No.2, pp.173 - 191

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 15 Aug 2014 *

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