Title: A disruption analysis of mobile communication services using business ecosystem concept

Authors: Thanh Van Do; Hanne Kristine Hallingby; Loc H. Khuong; Natalia Kryvinska

Addresses: Telenor Research, Snarøyveien 30, N-1331 Fornebu, Norway; Faculty of Information Technology, Mathematics and Electrical Engineering, Department of Telematics, Norwegian University of Science and Technology (NTNU), O.S Bragstads plass 2B, N-7491 Trondheim, Norway ' Telenor Research, Snarøyveien 30, N-1331 Fornebu, Norway ' Keller Graduate School of Management, DeVry University, Irving, Texas 75063, USA ' Department of E-Business, School of Business, Economics and Statistics, University of Vienna, Oskar-Morgenstern-Platz 1, 1090 Vienna, Austria; Faculty of Management, Department of Information Systems, Comenius University in Bratislava, Odbojárov 10, 82005 Bratislava 25, Slovakia

Abstract: Today's businesses are no longer arranged as a value chain but rather as a complex network of entities with intertwined relations. To identify disruptions it is hence more efficient to consider businesses as ecosystems. The mobile communication ecosystem which was until now quite healthy finds itself now under attacks by players from the internet. Like other disruptive technologies, IP communication services are still inferior to mobile communication services with respect to trust and security but introduce a new set of performance attributes such as flexibility of combination, combination with video and free-of-charge. As their qualities are improving they are becoming more and more menacing. The mobile network operators (MNOs) are left with the only option of embracing IP communication services and integrating with their mobile service to produce best services.

Keywords: business ecosystems; disruption analysis; mobile communications; mobile services; m-services; internet; IP communication services; mobile network operators; MNOs.

DOI: 10.1504/IJSEM.2014.064299

International Journal of Services, Economics and Management, 2014 Vol.6 No.3, pp.248 - 262

Received: 22 Aug 2013
Accepted: 03 May 2014

Published online: 30 Aug 2014 *

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