Title: Corporate social responsibility as a bridge between business and society: a strategic perspective

Authors: O.L. Kuye; A. Idowu

Addresses: Department of Business Administration, University of Lagos, Akoka-Yaba, Lagos State, Nigeria ' Department of Business Administration, University of Lagos, Akoka-Yaba, Lagos State, Nigeria

Abstract: This study examines the extent of awareness and knowledge of corporate social responsibility (CSR) by communities; and people's perception of the motive why Nigerian companies are involved in CSR. It used Lafarge Cement WAPCO Nigeria Plc as case study. Data were generated through the primary and secondary sources. Descriptive statistics, specifically pie charts, were used to analyse the data while significance of the differences between the budget appropriations of the two case study locations was tested using t-statistic. The study revealed that there is no significant difference between the CSR budget appropriations for the case study locations, but showed a significant difference in the year to year CSR budget provisions. The study also revealed that an overwhelming number of people will give support to a socially responsible organisation. The findings suggest the adoption of CSR by firms as a strategy for bridging the gap between them and the society.

Keywords: corporate social responsibility; CSR awareness; business; society; strategic perspective; cement industry; Lafarge; ISO; Nigeria; CSR budgets; public perception.

DOI: 10.1504/IJBG.2014.064137

International Journal of Business and Globalisation, 2014 Vol.13 No.2, pp.250 - 271

Published online: 02 Aug 2014 *

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