Authors: Anastasia Voutinioti
Addresses: Techological Educational Institute of Peloponnese, Antikalamos, Kalamata, 24100, Greece
Abstract: The aim of this paper is to develop and validate an e-government adoption model for predicting and explaining citizens' adoption behaviour, regarding the use of government to citizen (G2C) e-services and to identify the salient factors related to citizens' low adoption of e-services. The paper adopts a quantitative perspective and derives a conceptual research model that encompasses various dimensions of e-government that relate to citizen adoption behaviour within the framework of theory of planned behaviour (TPB). Both the model and the instrument used have been validated using structural equation modelling (SEM). The findings identify the major constructs, such as attitude, perceived behavioural control and subjective norms. Also, additional factors related to trust, social influence and IT penetration. The findings presented in this study provide useful insights for researchers and policy makers when designing and implementing e-government systems, enabling them to plan and design services more effectively.
Keywords: e-government adoption; electronic government; citizen adoption; technology adoption models; structural equation modelling; SEM; partial least squares; PLS path modelling; theory of planned behaviour; decomposed TPB; DTPB; technology marketing; Greece; local government; government to citizen; G2C services; government services; e-services; electronic services; online services; web services; attitude; perceived behavioural control; subjective norms; trust; social influence; ICT penetration.
International Journal of Technology Marketing, 2014 Vol.9 No.3, pp.234 - 251
Published online: 30 Aug 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article