Authors: Anis Omri; Mohamed Frikha
Addresses: Faculty of Economics and Management of Sfax, Laboratory URECA, University of Sfax, Street of Airport, km 4.5, LP 1088, Sfax 3018, Tunisia ' Faculty of Economics and Management of Sfax, Laboratory URECA, University of Sfax, Street of Airport, km 4.5, LP 1088, Sfax 3018, Tunisia
Abstract: This paper aim to draw an average cognitive map in order to explain the failure factors of Tunisian small business. The method adopted in the study of this phenomenon is the cognitive approach. Our study extends entrepreneurship literature and previous studies by proposing a new approach to building an average cognitive map for the explanation of small businesses failure.
Keywords: entrepreneurial failure; small business; Tunisia; small firms; business failures; entrepreneurship; average cognitive map.
International Journal of Economics and Accounting, 2014 Vol.5 No.2, pp.126 - 144
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 20 Jul 2014 *