Title: Factors influencing intention of mobile application use

Authors: Seok Kang

Addresses: Department of Communication, University of Texas at San Antonio, One UTSA Circle San Antonio, Texas 78249-0643, USA

Abstract: The current study examined how task performance enhancement, easiness, important others' opinions, entertainment motivation, information seeking motivation, and social connection motivation would predict use intention of mobile applications. Based on a motivational communication theory and the technology acceptance model, a web-based survey was administered among mobile application users. The results of hypothesised model testing show that easiness is the key factor influencing continuance intention of mobile application use. In addition, this study reveals that mobile application users consider human connection and social utility to be more important than entertainment in creating task performance, easiness, social influence, and use intention. This study combined motivations with technology adoption factors for mobile application use in an integrated model. This theoretical attempt strengthened the explanatory power of the technology adoption model for mobile application use. Mobile application vendors and developers must consider the user friendliness of their applications and how many purposes they satisfy.

Keywords: mobile communications; mobile applications; performance expectancy; effort expectancy; social influence; motivation; use intention; motivational communication theory; technology acceptance model; TAM; user friendliness.

DOI: 10.1504/IJMC.2014.063653

International Journal of Mobile Communications, 2014 Vol.12 No.4, pp.360 - 379

Published online: 30 Apr 2015 *

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