Title: Internationalising business education curriculum in a 'flat world': the scope and constraints
Authors: Evelyn Wamboye; Abel Adekola; Andrew Baldwin
Addresses: Business Department, Pennsylvania State University, DuBois, PA 15801, USA ' College of Management, University of Wisconsin – Stout, Menomonie, Wisconsin 54751, USA ' College of Management, University of Wisconsin – Stout, Menomonie, Wisconsin 54751, USA
Abstract: This study empirically analyses the scope and constraints of internationalising business education curriculum in the USA. Using primary data, we evaluate the extent to which faculty members engage in internationalisation activities, the potential job risk attached to the process and the university support. Additionally we attempt to address the following three questions: What are the current approaches to business curriculum internationalisation? What are the constraints? What other effective and cost efficient approaches can faculty members use? Results point to compelling evidence that majority of the faculty members are currently internationalisation their curriculum. However, the preferred approach is by infusing cross-cultural elements in the course content rather than involve international travel. Nonetheless, they face cost constraints and lack of proper international experiences. Furthermore job risk plays a significant role in a faculty's decision to internationalise.
Keywords: curriculum internationalisation; job risk; business education; business curriculum; globalisation; faculty members; USA; United States; cross-cultural elements; course content; international travel; higher education.
International Journal of Trade and Global Markets, 2014 Vol.7 No.2, pp.99 - 115
Published online: 29 Oct 2014 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article