Title: Impact of BIMSTEC trade agreement on strengthening export performance of Indian firms: an empirical assessment

Authors: Debdeep De; Rakesh Mohan Joshi; U.M. Amin

Addresses: Jaypee Business School, Jaypee Institute of Information Technology, A 10, Sector 62, Noida 201307, India ' Indian Institute of Foreign Trade, New Delhi 110016, India ' Centre for Management Studies, Jamia Millia Islamia, New Delhi 110025, India

Abstract: Regional trade and economic integration has affected the firm level decision making in assessing the destination for investment. In this paper, the focus is to assess the probable impacts of the BIMSTEC on the export performance of Indian firms. While doing so, it has been explored that a lot of other factors also facilitate the exports which are also being considered. The paper considers the study of those Indian firms who exports in the member economies of the BIMSTEC. The study evaluates such major macro parameters firms consider crucial while improving their exports. The empirical study carried out for the Indian firms provide interesting insights and relates to designing successful marketing strategies for improving the export performance of Indian firms expanding their markets in the region.

Keywords: empirical studies; economic integration; multinational corporations; MNCs; BIMSTEC trade agreement; export performance; India; regional trade; marketing strategies.

DOI: 10.1504/IJBG.2014.062845

International Journal of Business and Globalisation, 2014 Vol.12 No.4, pp.457 - 470

Published online: 22 Jun 2014 *

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