Authors: Miguel A. Arrufat, George H. Haines
Addresses: Manacon Inc. and Carleton University, Canada. ' Carleton University, Arts Tower, Room 1201, Ottawa, Ontario, Canada
Abstract: This paper reports the results of an advanced technology market definition project. It also explores the limitations of market segmentation techniques used in the past, follows it up with a more up-to-date view of how this task ought to be done, and shows that the final paradigm can be useful either in an advanced technology or in a consumer marketing case without modification.
Keywords: application development software; clustering techniques; market definition; marketing.
International Journal of Computer Applications in Technology, 1993 Vol.6 No.2/3, pp.87 - 98
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