Title: Market definition for application development software packages

Authors: Miguel A. Arrufat, George H. Haines

Addresses: Manacon Inc. and Carleton University, Canada. ' Carleton University, Arts Tower, Room 1201, Ottawa, Ontario, Canada

Abstract: This paper reports the results of an advanced technology market definition project. It also explores the limitations of market segmentation techniques used in the past, follows it up with a more up-to-date view of how this task ought to be done, and shows that the final paradigm can be useful either in an advanced technology or in a consumer marketing case without modification.

Keywords: application development software; clustering techniques; market definition; marketing.

DOI: 10.1504/IJCAT.1993.062616

International Journal of Computer Applications in Technology, 1993 Vol.6 No.2/3, pp.87 - 98

Published online: 10 Jun 2014 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article