Title: An application of computer technology to facilitate strategic planning of highways in the United States

Authors: Peter B. Barr, J. Dale Molander, Dinesh S. Dave

Addresses: E. Craig Wall, Sr. School of Business Administration, USC-Coastal Carolina College, Conway, South Carolina, USA. ' School of Business Administration, Lander College, Greenwood, South Carolina, USA. ' Department of Decision Sciences, College of Business, Appalachian State University, Boone, North Carolina, USA

Abstract: Simulation models have been used successfully at all levels of decision-making, including strategic business planning. Computer simulation is an important tool in the decision-making process because it can be used to model and analyse an extremely wide variety of practical situations that cannot be approached by other types of economic and/or management science models. The focus of the present paper is to demonstrate the viable approach of simulations to measure the impact on retail sales of changes in the flow of traffic resulting from a new by-pass. Further, the simulation model is then used to assess the economic impact of changes in the flow of traffic prior to committing funds for a new road-building programme.

Keywords: decision making; highway planning; retail shopping; simulation; modelling; economic impact; traffic flow; road building; USA; United States.

DOI: 10.1504/IJCAT.1993.062610

International Journal of Computer Applications in Technology, 1993 Vol.6 No.1, pp.22 - 28

Published online: 10 Jun 2014 *

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