Title: Introducing micro-computers for strategic impact

Authors: Aubrey L. Mendelow

Addresses: Associate Professor, Graduate School of Management, Kent State University, Kent, OH 44242, USA

Abstract: A qualitative study was undertaken to obtain an indication of the procedures which companies have used to introduce PCs to achieve a strategic impact. The findings indicate that innovative approaches to the introduction of PCs are achieved only with the involvement of top management and the Data Processing Department.

Keywords: competitive advantage; management information systems; MIS; strategy; microcomputers; personal computers; PC implementation; strategic impact.

DOI: 10.1504/IJCAT.1991.062556

International Journal of Computer Applications in Technology, 1991 Vol.4 No.1, pp.35 - 40

Published online: 10 Jun 2014 *

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