Title: Introducing micro-computers for strategic impact
Authors: Aubrey L. Mendelow
Addresses: Associate Professor, Graduate School of Management, Kent State University, Kent, OH 44242, USA
Abstract: A qualitative study was undertaken to obtain an indication of the procedures which companies have used to introduce PCs to achieve a strategic impact. The findings indicate that innovative approaches to the introduction of PCs are achieved only with the involvement of top management and the Data Processing Department.
Keywords: competitive advantage; management information systems; MIS; strategy; microcomputers; personal computers; PC implementation; strategic impact.
International Journal of Computer Applications in Technology, 1991 Vol.4 No.1, pp.35 - 40
Published online: 10 Jun 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article