Title: QFD: focusing on its simplification and easy computerization using fuzzy logic principles

Authors: N. Kalargeros, J.X. Gao

Addresses: Rockwell Automotive L.V.S. Ltd, Fordhouse Lane, Birmingham, B30 3BW, UK. ' Cranfield University, School of Industrial and Manufacturing Science, Bedford MK43 0AL, UK

Abstract: Quality Function Deployment (QFD) has been perceived in Europe as a complex technique, and its implementation relies upon specialists and consultants who utilise it from their viewpoint. This becomes very time-consuming and error-prone, and has hindered its use in real product design decision making. The objective of this research is to simplify and rationalise application of QFD utilising fuzzy logic principles and common sense, gained from the participants| professional experience. In addition, the authors recommend a way to implement this technique using a PC spreadsheet or database software so that QFD will be available to industry as a user-friendly tool which can be applied to vital decision making during the product development stage, taking the technique from the papers and putting it into practice.

Keywords: fuzzy logic; quality function deployment; QFD; product development; product design decisions; decision making.

DOI: 10.1504/IJVD.1998.062079

International Journal of Vehicle Design, 1998 Vol.19 No.3, pp.315 - 325

Published online: 29 May 2014 *

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