Title: Who are online shoppers?

Authors: Bijou Yang, David Lester

Addresses: Drexel University, USA. ' Richard Stockton College of New Jersey, USA

Abstract: Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15 different items online were not altogether consistent, psychological factors played a significant role in predicting positive and negative attitudes toward online purchasing and in predicting actual online purchases respectively.

Keywords: online shopping; internet shopping; psychological factors; online purchasing; e-commerce; electronic commerce; e-marketing; electronic marketing.

DOI: 10.1504/GBER.2003.006205

Global Business and Economics Review, 2003 Vol.5 No.2, pp.350 - 368

Published online: 07 Feb 2005 *

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