Title: Alignment of automotive suppliers to a strategic vision

Authors: R. Bertodo

Addresses: Strategic Planning Director, Rover Group, Fletchamstead Highway, Canley, Coventry CV4 9DB, UK

Abstract: Competitive pressures are forcing new alignments throughout the Western automotive industry. In this developing environment, the relationship between manufacturers and their key suppliers has become a new and important element of competitive advantage able to influence effectiveness, cost and cycle time. A close study of the Japanese |keiretsu| has allowed the development of appropriate rules for a Western alternative. Progress in developing such a network, its advantages and limitations are described. Implications for the future are discussed. Further developments and threats to existing suppliers are numerated.

Keywords: automotive suppliers; competitiveness; cooperation; co-producers; keiretsu; original equipment manufacturers; OEMs; rationalisation; restructuring; transplants; value-added activities; automobile industry.

DOI: 10.1504/IJVD.1991.061684

International Journal of Vehicle Design, 1991 Vol.12 No.3, pp.255 - 267

Published online: 27 May 2014 *

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