Title: Future vehicle design and commercial success

Authors: J.M. Snowdon

Addresses: Managing Director, Austin Rover Group Ltd., Coventry, UK

Abstract: There is undoubtedly a future for motor vehicles. But how will vehicle design develop? Many factors will influence future design, and among them the influence of competitive pressure will tend to encourage the continued assertion by manufacturers of the distinctive identities of their products. Steadily improving standards across the broad spectrum of vehicle design will demand new means of asserting character or identity. Particular ingenuity will be required both to find and design new facets of product distinction and to break the technological barriers which might stall progress in a particular direction.

Keywords: commercial competition; customer appeal; future trends; market factors; product development; vehicle design; motor vehicles; automobile industry; automotive products.

DOI: 10.1504/IJVD.1984.061325

International Journal of Vehicle Design, 1984 Vol.5 No.3, pp.271 - 277

Published online: 25 May 2014 *

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