Open Access Article

Title: Implications of strategy in innovation in SMEs

Authors: Jessica Mendoza Moheno; Martín Aubert Hernández Calzada; Blanca Cecilia Salazar Hernández

Addresses: Universidad Autónoma del Estado de Hidalgo, Abasolo 600, Col. Centro, C.P. 42000, Pachuca de Soto, Hidalgo, México ' Universidad Autónoma del Estado de Hidalgo, Abasolo 600, Col. Centro, C.P. 42000, Pachuca de Soto, Hidalgo, México ' Universidad Autónoma del Estado de Hidalgo, Abasolo 600, Col. Centro, C.P. 42000, Pachuca de Soto, Hidalgo, México

Abstract: The aim of this research is to analyse the innovation carried out by micro, small and medium enterprises (MSMEs) in connection with their strategic profile, according to Miles and Snow's (1978) typology. The study gathered data from 373 MSMEs in Mexico in the state of Hidalgo. The results show that prospectors have a better technological position than analysers, defenders and reactors. Also, prospectors, who give greater importance to innovation made in products and services, make more innovation in products and services, as well as in management. However, all types of companies claim to place importance on innovation in these issues, including reactor enterprises.

Keywords: innovation; strategy; small and medium-sized enterprises; business environment; Mexico; Miles and Snow; technological position; SMEs; small firms; micro enterprises; MSMEs.

DOI: 10.1504/IJBE.2014.060190

International Journal of Business Environment, 2014 Vol.6 No.2, pp.161 - 176

Received: 20 Mar 2013
Accepted: 03 May 2013

Published online: 31 Mar 2014 *