Title: Mobile media usage by undergraduates and implications for m-learning instructional design

Authors: Brian J. Phillips; Michael Grosch; Parames Laosinchai

Addresses: Mahidol University International College, Mahidol University, Nakhon Pathom, Thailand ' Institute of Pedagogics, Karlsruhe Institute of Technology, Karlsruhe, Germany ' Institute for Innovative Learning, Mahidol University, Nakhon Pathom, Thailand

Abstract: As the first step to develop a new m-learning instructional design, this research assessed 48 types of mobile media that undergraduates use. Participants included 439 Thai students from 16 different majors. Principal component analysis and t-test results indicated that students with more advanced computer software skills used a wider range of mobile media for learning than did students with basic computer software skills. Students' advancement in using mobile media for learning was perceived as presenting better academic and study skills. The results from this research could provide a guideline for designing a novel m-learning instruction.

Keywords: mobile media usage; m-learning; mobile learning; digital literacy; instructional design; smartphones; social networks; undergraduates; higher education; principal component analysis; PCA; t-test.

DOI: 10.1504/IJMLO.2014.059994

International Journal of Mobile Learning and Organisation, 2014 Vol.8 No.1, pp.1 - 15

Published online: 23 Mar 2014 *

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