Title: A 7-step framework for gauging strategic assets through a flexible format. An industrial case study application
Authors: Franco M. Battagello; Livio Cricelli; Michele Grimaldi
Addresses: Department of Enterprise Engineering, University of Rome 'Tor Vergata', Via del Politecnico, 1, 00133, Rome, Italy ' Department of Civil and Mechanical Engineering, University of Cassino and Southern Lazio, Via G. Di Biasio 43, 03043 Cassino (FR), Italy ' Department of Civil and Mechanical Engineering, University of Cassino and Southern Lazio, Via G. Di Biasio 43, 03043 Cassino (FR), Italy
Abstract: The purpose of this paper is to provide an integrated approach for mapping, gauging and tracking strategic assets and to formalise an applicable analysis and reporting model. An open process is proposed as an alternative method for gauging them effectively through a flexible conceptual framework. The suggested solution, out of the amorphous mass of strategic resources, returns an analytic snapshot of its composing elements and provides findings that are comparable with other organisations. This framework is structured with an auditing approach, dialectically involving the firm's management. It results in a tailor-made scalable methodology composed of seven interlinked cascade steps intended to: 1) identify the link between value and performance; 2) properly set and target meaningful bottom-up KPIs; 3) build a suite of synthetic indicators. This approach could enhance managers' awareness of strategic entities and their relationship with business performance, thus easing resource allocation, investment strategy and business development. In order to validate its usability, this model has been implemented in a leading company in the Italian ceramic industry.
Keywords: business performance; value creation; competitive advantage; strategic assets; assessment; resource allocation; investment strategy; business development; strategic decision making; flexible framework; conceptual framework; intangible assets; knowledge management; benchmarking; key performance indicators; KPIs; Italy; ceramics industry.
International Journal of Management and Enterprise Development, 2014 Vol.13 No.1, pp.62 - 88
Accepted: 21 Nov 2013
Published online: 17 Jun 2014 *