Authors: Wei Hu; Geoffrey Wall
Addresses: Department of Business Administration, Hainan University, 58 Renming Avenue, Haikou City, Hainan Province 570228, China ' Department of Geography and Environmental Management, University of Waterloo, 200 University Avenue West, Waterloo, Ontario, N2L 3G1, Canada
Abstract: Previous examinations of guiding activities were made largely based on visitor satisfaction. This study explores them from a holistic perspective under which not only visitor satisfaction, but also the meaning to local resource conservation and economic promotion are considered. By applying interpretive guiding principles, this paper examines the guiding performance in Hainan, China. It is found that a large gap exists between what guides should and can do and what they actually do to promote the realisation of a sustainable destination. The low professionalism of the guides and the desire for instant money-making are the main issues inhibiting the adoption of interpretive guiding, calling for enhanced tour guide training and management.
Keywords: tour guides; sustainable development; sustainability; interpretive guiding; China; tour guide performance; visitor satisfaction; local resources; resource conservation; economic promotion; local economy; sustainable destinations; tourist destinations; professionalism; money-making; training.
International Journal of Tourism Anthropology, 2014 Vol.3 No.3, pp.261 - 274
Available online: 16 Mar 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article