Title: Using graphical arts in management and marketing teaching for business innovation - case of 'Along the River during the Ching-Ming Festival' painting

Authors: Tzong-Ru Lee; K. Ganesh; Agnieszka M. Dadura; S.P. Anbuudayasankar

Addresses: Marketing Department, National Chung Hsing University, 250 Kuo Kuang Rd., Taichung 402, Taiwan ' Supply Chain Management – Center of Competence, McKinsey Knowledge Center, McKinsey and Company, 8th Floor, DLF Plaza Tower, DLF City Phase 1, Gurgaon 122 002, Haryana, India ' Institute of Technology Management, National Chung Hsing University, 250 Kuo Kuang Rd., Taichung 402, Taiwan ' Department of Mechanical Engineering, Amrita School of Engineering, Amrita Vishwa Vidyapeetham, Coimbatore – 641112, India

Abstract: Using arts in the management and marketing education of business managers is rather a newly researched area. This paper presents a case study of using an ancient Chinese painting, 'Along the River during Ching-Ming Festival', to teach the management and marketing concepts to Taiwanese commercial district managers and also help them to come up with practical but creative strategies for their own businesses as well as to flash back the ancient but long lasting moral in doing business regardless the differentness in era. The participants' own evaluation of the workshop, method and other possible applications of arts in management and marketing education are discussed. Furthermore, this paper can be a reference for planning innovative use of graphical arts in management and marketing teaching.

Keywords: management education; marketing education; graphical arts; ancient Chinese painting; Taiwan; commercial district managers.

DOI: 10.1504/IJBIR.2014.059530

International Journal of Business Innovation and Research, 2014 Vol.8 No.2, pp.154 - 167

Published online: 30 May 2014 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article