Title: Exploring the user acceptance of business intelligence systems in Taiwan's electronics industry: applying the UTAUT model

Authors: Chung-Kuang Hou

Addresses: Department of Business Administration, Kun Shan University, No. 949, Dawan Rd., Yongkang Dist., Tainan, Taiwan

Abstract: There appears to be a current trend for companies to invest in business intelligence (BI) systems to improve analytical capabilities to support decision making. Although much attention has been paid to decision-making benefits of BI adoption, limited research has examined factors that influence user acceptance of BI systems. Therefore, this study utilises the unified theory of acceptance and use of technology (UTAUT) to investigate the determinants of users' behavioural intention to use BI systems, and the moderating effects of gender, age, experience and voluntariness of use on the relationships between the determinants and behavioural intention/usage behaviour. Data was collected from 330 firms in Taiwan's electronics industry. This result shows that performance expectancy, social influence, facilitating conditions, and computer anxiety were significant determinants of users' behavioural intention to use BI systems, while effort expectancy was not. Facilitating conditions and behavioural intention were significant predictors of users' usage behaviour of BI systems.

Keywords: UTAUT; technology acceptance; business intelligence systems; Taiwan; user acceptance; electronics industry; behavioural intention; gender; age; experience; voluntary; usage behaviour; performance expectations; social influence; facilitating conditions; computer anxiety.

DOI: 10.1504/IJIEM.2014.059177

International Journal of Internet and Enterprise Management, 2014 Vol.8 No.3, pp.195 - 226

Received: 17 Dec 2012
Accepted: 18 Oct 2013

Published online: 05 Feb 2014 *

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