Title: Success and failure using scenario planning to enhance organisational longevity

Authors: Felix Weitzman; Thomas J. Chermack

Addresses: School of Education, Colorado State University, Fort Collins, CO 80523, USA ' School of Education, Colorado State University, Fort Collins, CO 80523, USA

Abstract: Scenario planning has been linked to increased organisational ability to adapt to changed in the environment. The connection between scenario planning and organisational learning, awareness of the environment, human resources development (HRD), crisis readiness and management, and strategic planning are presented. The paper concludes despite many anecdotal cases and claims that scenario planning can help increase organisational survival, there is a lack of sufficient empirical research to support these claims.

Keywords: scenario planning; organisational longevity; crisis response; strategy development; organisational learning; HRD; human resource development; living companies; emergency response; environmental awareness; organisational survival.

DOI: 10.1504/IJTIP.2013.058132

International Journal of Technology Intelligence and Planning, 2013 Vol.9 No.2, pp.81 - 92

Available online: 08 Dec 2013 *

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