Title: The integration of corporate social responsibility (CSR) initiatives into business activities: can lessons be learnt from gender diversity programmes?

Authors: Jette Steen Knudsen

Addresses: Department of Political Science, Copenhagen University, Øster Farimagsgade 5, Postboks 2099, DK – 1014 Copenhagen K, Denmark

Abstract: While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.

Keywords: CSR; corporate social responsibility; HRM; human resource management; gender diversity; internal integration; business activities; corporate strategy; multinational corporations; MNCs; values; targets.

DOI: 10.1504/IJBGE.2013.057376

International Journal of Business Governance and Ethics, 2013 Vol.8 No.3, pp.210 - 223

Available online: 21 Oct 2013 *

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