Title: A tumultuous decade in Thailand: competitive dynamics among domestic banks and multi-national entrants in an emerging market

Authors: Scott B. Droege; Michelle D. Lane; Maureen Casile

Addresses: Department of Business, Fort Hays State University, 600 Park Street, Hays, KS 67601-4099, USA; School of Business, Sias International University, 168 Renmin East Road, Xinzheng, Zhengzhou City, Henan 451150, China ' School of Business, Humboldt State University, Arcata, CA 95521, USA ' 1519 Treasure Lake, DuBois, PA 15801, USA

Abstract: This research is a longitudinal exploratory studying the influence that multinational company (MNC) entry may have on domestic firm entry rates in an emerging market. Although research on competitive exclusion suggests that MNC entrants present entry barriers to potential smaller domestic entrants, we offer an alternative scenario. That is, MNCs and domestic organisations can co-exist as separate strategic groups within an industry. In particular, when small, potential domestic firms have access to idiosyncratic resources that are less available to MNCs, these smaller entrants were successful in overcoming strong MNC entry barriers. Still, this is circumscribed by the height of entry barriers, but not to the extent alluded to in previous industry organisation analysis research. The results indicate less predictable competitive dynamics than previous research would suggest, especially in the context of emerging markets. There is also some indication that domestic banks are more responsive to institutional factors within the home country than MNCs.

Keywords: emerging markets; market entry; multinational corporations; MNCs; Thailand; longitudinal study; exploratory study; competitive dynamics; domestic banks; entry barriers.

DOI: 10.1504/IJBEM.2013.056814

International Journal of Business and Emerging Markets, 2013 Vol.5 No.4, pp.371 - 387

Received: 02 Jun 2012
Accepted: 25 Jan 2013
Published online: 13 Nov 2013 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article