Title: Proposing a contradiction matrix by developing KANSEI engineering based on theory of inventive problem solving (TRIZ)

Authors: Arash Shahin; Hossein Vaez Shahrestani; Elham Bagheri Iraj

Addresses: Department of Management, University of Isfahan, Hezar Jarib St., 81746-73441, Isfahan, Iran ' Department of Management, University of Isfahan, Hezar Jarib St., 81746-73441, Isfahan, Iran ' Department of Management, University of Isfahan, Hezar Jarib St., 81746-73441, Isfahan, Iran

Abstract: Contradiction in the process of product design during translating customer's kansei (feeling and demands) makes this process more complicated. The aim of this study is to resolve this contradiction using theory of inventive problem solving (TRIZ). For this purpose, a comparison has been made among TRIZ and kansei engineering parameters in order to take advantage from Altoshler's traditional contradiction matrix, and respectively, a new contradictions matrix has been proposed for product design.

Keywords: kansei engineering; TRIZ; contradiction matrix; product design; theory of inventive problem solving.

DOI: 10.1504/IJBIR.2013.056743

International Journal of Business Innovation and Research, 2013 Vol.7 No.6, pp.717 - 729

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 20 Aug 2013 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article