Title: Scope of ontological annotation in e-commerce

Authors: S. Asharaf; Mohammed Shahid Abdulla

Addresses: Indian Institute of Management Kozhikode, IIMK Campus P.O. Kozhikode, Kerala, 673 570, India ' Indian Institute of Management Kozhikode, IIMK Campus P.O. Kozhikode, Kerala, 673 570, India

Abstract: Semantic Web technologies leveraging ontological knowledge enable machine interpretable data to be published over the web. Modern day e-business initiatives are striving to utilise the potential of this emerging technology to influence and develop the internet economy. In this direction, web information discovery channels like search engines have attempted and partially succeeded in building rich semantic search experiences. These semantic search experiences are built over ontological knowledge bases which, in turn, are built by subject matter experts. In this paper, we discuss the scope of semantic annotation of product pages/catalogues in e-commerce websites for providing a better shopping experience. We discuss how a semantics driven product discovery mechanism and a meaning aware recommender system can be built over a semantically annotated product catalogue database.

Keywords: e-commerce; ontology; ontological annotation; product catalogues; recommendation systems; electronic commerce; semantic web; semantic annotation; shopping experience; online shopping; internet shopping; recommender systems; information discovery; information retrieval; semantic search.

DOI: 10.1504/IJBIS.2013.056721

International Journal of Business Information Systems, 2013 Vol.14 No.3, pp.335 - 347

Published online: 02 Sep 2013 *

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