Title: Internationalisation, crisis and sustainability: opportunities to reinforce corporate social responsibility strategies
Authors: Rosa Maria Fernandez
Addresses: Department of Economics, University of Birmingham, J.G. Smith Building, Egbaston, B15 2TT, Birmingham, UK
Abstract: There are many factors influencing companies' decisions about the adoption of corporate social responsibility strategies. International competition is one of them, and those strategies can contribute to improve business results. But the crisis can affect those activities, which require a long-term vision, and it can reduce resources assigned to social or environmental protection programmes. In this paper, we will analyse the influence that crisis and international competition have over CSR strategies, using examples of particular sectors. We will try to establish if these strategies are being neglected, and in that case, if it is necessary to promote them.
Keywords: internationalisation; sustainable development; corporate social responsibility; CSR strategies; economic crisis; sustainability.
International Journal of Human Rights and Constitutional Studies, 2013 Vol.1 No.3, pp.267 - 277
Received: 02 Feb 2013
Accepted: 02 Feb 2013
Published online: 16 Aug 2013 *