Authors: Jason D. Reese; Michael D. Kerr
Addresses: Exercise and Sport Science Department, University of Mary Hardin – Baylor 76513, USA ' Exercise and Sport Science Department, University of Mary Hardin – Baylor 76513, USA
Abstract: Price tiers are commonly used in the sport and entertainment industries. Prices for seats are often determined by where the seats for an event are located. Extant literature discusses how consumers evaluate the quality of a good or service, specifically in sport event tourism. In addition, literature has individually assessed how service quality and customer satisfaction influence repurchase intention. However, little is known about how price tiers influence consumers' perception of event quality. We propose under the scope of prospect theory, consumers in different price tiers will evaluate sport venue quality differently. This will then directly influence repurchase intentions when moderated by customer satisfaction. In addition, we present a conceptual model with three hypotheses.
Keywords: price tiers; event quality; repurchase intentions; ticket pricing; pricing theories; prospect theory; sports events; sport marketing; sport event tourism; consumer perceptions; fan perceptions; sport venue quality; customer satisfaction; conceptual modelling.
International Journal of Revenue Management, 2013 Vol.7 No.2, pp.119 - 137
Available online: 03 Aug 2013 *Full-text access for editors Access for subscribers Purchase this article Comment on this article