Title: Marketing for remote area using an experience-based tourism website destination

Authors: Su-Houn Liu; Hsiu Li Liao; Chien-Heng Chen

Addresses: Department of Information Management, Chung Yuan Christian University, Chung Li 32023, Taiwan ' Department of Information Management, Chung Yuan Christian University, Chung Li 32023, Taiwan ' Department of Information Management, Chung Yuan Christian University, Chung Li 32023, Taiwan

Abstract: This study developed an experience-based tourism website prototype. Contrast to the traditional information-based website, users can interact with the website to arrange their own customised schedule and the system will generate a tour handbook for their scheduled tour. 107 users were recruited to participate in this study in order to test the effectiveness of the experience-based tourism website. The result indicated that our website can increase user's experience with the website and then increase their intention to visit the remote location we are promoting. We were convinced that the experience-based tourism website can be a helping hand for organisations that try to do destination marketing on the internet, especially for those organisations that are working on infamous remote areas.

Keywords: tourist scheduling; experiential marketing; destination marketing; remote areas; tourism websites; tourist destinations; customised schedule; remote locations.

DOI: 10.1504/IJSTM.2013.055628

International Journal of Services Technology and Management, 2013 Vol.19 No.4/5/6, pp.294 - 303

Available online: 30 Jul 2013 *

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