Authors: Feng Guo; Fengshan Liu
Addresses: School of Communication and Technology, School of Foreign Languages, Liaocheng University, No. 1, Hunan Road, Liaocheng, China ' School of Communication and Technology, School of Foreign Languages, Liaocheng University, No. 1, Hunan Road, Liaocheng, China
Abstract: Teachers' internet teaching research develops from the core idea of social media, and is now playing an increasingly important role in the development of teaching as a profession. Within the theoretical framework of unified theory of acceptance and use of technology model (UTAUT) and from the perspective of individual technology acceptance, this study aims to construct an influencing factor model for internet teaching research. Results showed that the factor model helped in identifying the determinants influencing teachers' behaviour of internet teaching research such as school environments, teachers' subjective behavioural norms, system properties of the ITR platform, and teachers' personal traits. The results of the study suggested that school environments and subjective behavioural norms both have a remarkable influence on teachers' ITR behavioural intention, teachers' PU and teachers' attitude. System properties have a remarkable influence on teachers' PU, teachers' PEOU and teachers' attitude. Also, teachers' personal traits have a remarkable influence on teachers' PU and teachers' PEOU.
Keywords: social media; UTAUT theory; internet teaching research; influencing factors; modelling; technology acceptance; subjective behavioural norms; behavioural intentions; personal traits; system properties.
International Journal of Continuing Engineering Education and Life-Long Learning, 2013 Vol.23 No.3/4, pp.267 - 281
Received: 31 Aug 2012
Accepted: 10 Feb 2013
Published online: 27 Jul 2013 *