Authors: Eduardo Werneck; Maiga Chang
Addresses: School of Computing and Information Systems, Athabasca University, 1 University Drive Athabasca, AB T9S 3A3, Canada ' School of Computing and Information Systems, Athabasca University, 1 University Drive Athabasca, AB T9S 3A3, Canada
Abstract: Most of research results show that the educational games are good to increase student's learning motivation in formal learning. This research reveals the project of designing and implementing a web-based educational game within a real corporate environment. It is amazing to find that what a real world company looks for is such a small and simple game. The game has been approved by the officer and used to provide to phone and face-to-face sales who have no minimum necessary knowledge of selling watercrafts insurance and have interest in using game-based learning mode instead of traditional PowerPoint presentation mode. The results show that the game mode's dispersion is quite high, showing a more volatile situation. Good news is, although the employees did not like the game itself, they are still willing to try the game, instead of the presentation, if offered.
Keywords: game-based learning; on-the-job training; joy; computer games; educational games; web-based games; sales people; marketing; company employees; employee training; insurance selling; boating regulation; insurance policy; boating insurance; watercraft.
International Journal of Arts and Technology, 2013 Vol.6 No.3, pp.229 - 245
Published online: 27 Jul 2013 *Full-text access for editors Access for subscribers Purchase this article Comment on this article