Title: Cell phone behaviour of young consumers in Finland

Authors: Matti J. Haverila; Kai C. Haverila

Addresses: College of Business and Economics, Thompson Rivers University, 900 McGill Road, Kamloops, BC, V2C 0C8, Canada ' Management School, University of Liverpool, Liverpool L69 3BX, UK

Abstract: This study investigates cell phone behaviour among high school, undergraduate and graduate college students in Finland. Following the literature review, the paper analyses the responses of 118 high schools, 268 undergraduate and 84 graduate students from educational institutions located in the metropolitan area of Tampere, Finland. The study found significant differences in cell phone behaviour between the high school, undergraduate and graduate students. Differences were also seen in the way the students at different educational levels conceptualise cell phone behaviour. The study shows that there are age-related stages of behaviour. The paper concludes with a discussion of the academic and managerial implications.

Keywords: mobile communications; consumer behaviour; technology marketing; cell phones; young consumers; young people; youth; Finland; mobile phones; high school students; graduate students; undergraduate students.

DOI: 10.1504/IJMC.2013.055334

International Journal of Mobile Communications, 2013 Vol.11 No.3, pp.225 - 244

Available online: 25 Jul 2013 *

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