Title: The 4I-framework of business model innovation: a structured view on process phases and challenges

Authors: Karolin Frankenberger; Tobias Weiblen; Michaela Csik; Oliver Gassmann

Addresses: Institute of Technology Management (ITEM-HSG), University of St. Gallen, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland ' Institute of Technology Management (ITEM-HSG), University of St. Gallen, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland ' Institute of Technology Management (ITEM-HSG), University of St. Gallen, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland ' Institute of Technology Management (ITEM-HSG), University of St. Gallen, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland

Abstract: Business model innovation has received rising attention as a means for firms to achieve superior performance. Yet, as we argue based on a review of related literature, the research field so far lacks a comprehensive framework that supports managers in their endeavour to innovative their firms' business models. Based on process models from innovation management literature and insights from 14 cases of past business model innovations, we develop the 4I-framework that structures the business model innovation process and highlights the specific challenges which managers face during the initiation, ideation, integration and implementation of new business models. Through our study, we also provide a conceptual framework to organise existing literature in the business model innovation field and identify promising areas for future research.

Keywords: business models; business model innovation; innovation process; process phases; challenges; incumbent firms; business process modelling.

DOI: 10.1504/IJPD.2013.055012

International Journal of Product Development, 2013 Vol.18 No.3/4, pp.249 - 273

Received: 03 Oct 2011
Accepted: 05 Oct 2012
Published online: 30 Sep 2014 *

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