Title: An initial assessment of e-governance and public sector marketing in the UAE

Authors: Nnamdi O. Madichie; Alaa-Aldin Abdul Rahim A. Al Athmay

Addresses: Department of Management, Marketing and Public Administration, College of Business, University of Sharjah, P.O. Box 27272 Sharjah, UAE ' Department of Management, Marketing and Public Administration, College of Business, University of Sharjah, P.O. Box 27272 Sharjah, UAE

Abstract: This exploratory study on e-governance in the United Arab Emirates (UAE) is heavily reliant upon secondary data, evaluating the relatively high ranking of the country in the United Nations' e-readiness index, from a stakeholder perspective. Our main objective is to provide an initial assessment of the progress made in e-governance in the UAE context. In advancing our observations, we base our arguments on evidence from a documentary analysis of media reports, government websites, and other official documents. We also draw upon Rowleys (2011) detailed analysis of the stakeholder theory as well as the framework developed by Nour et al. (2008) to highlight the grounds of our posturing. We go on to explore the stakeholder theory as our theoretical framework, as well as a worthy benchmark for the aforementioned distinctions. In terms of empirical evidence, our arguments are reliant upon evidence from documentary analysis of media reports, government websites, and other official documents. Overall our paper has implications for public sector marketing researchers and policy making.

Keywords: e-government; e-governance; stakeholder theory; public sector marketing; UAE; United Arab Emirates; electronic government; electronic governance; policy making.

DOI: 10.1504/IJBEM.2013.054929

International Journal of Business and Emerging Markets, 2013 Vol.5 No.3, pp.234 - 253

Available online: 13 May 2013 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article