Authors: Tzong-Ru Lee; Beverly Wagner; Thi Phuong Nha Le
Addresses: Marketing Department, National Chung Hsing University, 250, Kuo Kuang Rd., Taichung 402, Taiwan ' University of Strathclyde, 16 Richmond St. Glasgow, Glasgow G1 1XQ, UK ' Institute of Technology Management, National Chung Hsing University, 250, Kuo Kuang Rd., Taichung 402, Taiwan
Abstract: The purpose of this paper is to demonstrate how to build a sustainable supply chain management system for reishi extracted products in a leisure farm in Taiwan. By using quantitative approach and interviewing the reishi farm owner, innovative ways to link SCM and tourism in reishi industry are shown to gain competitive advantages for this reishi farm. In this paper, we also provide suggestions on SCM for this reishi farm, for example, to provide rooms for visitors to stay overnight and to provide a show room to share owner's reishi SCM knowledge to visitors in order to promote reishi extracted products in Taiwan. In a word, the value of this case study is to show how to link SCM and tourism for reishi industry in Taiwan.
Keywords: sustainable SCM; supply chain management; reishi extracted products; leisure farms; agriculture; Taiwan; tourism; reishi farms.
International Journal of Innovation and Learning, 2013 Vol.14 No.1, pp.41 - 52
Published online: 30 Sep 2013 *Full-text access for editors Access for subscribers Purchase this article Comment on this article