Title: Crisis readiness, strategic orientation and performance: evidence from Turkey

Authors: Cafer Topaloglu; Mehmet Ali Koseoglu; James Ondracek

Addresses: School of Tourism and Management, Mugla University, Kotekli Campus Mugla, Turkey ' School of Management, Yildirim Beyazit University, Ankara, Turkey; Department of Business Administration, College of Business, Minot State University, Minot, ND, 58707, USA ' Department of Business Administration, College of Business, Minot State University, Minot, ND 58707, USA

Abstract: The present study investigates the intersection of crisis management and strategic management using a sample drawn from the Turkish hotel industry. In particular, the study seeks relationships between preparations in organisational crisis-oriented functions (crisis readiness), applied strategy (represented by strategy typologies), and perceived performance. In addition, the study investigates if crisis readiness varies depending on the demographic properties of organisations. The findings clearly indicate a relationship between crisis readiness and strategy typology, namely cost leadership, differentiation and focus. In addition, Turkish hotel firms classified as reactors exhibit a higher level of crisis readiness than defenders, analyser and prospectors; moreover, a significant difference exists between reactors and prospectors. Significant relationships between crisis readiness and financial performance and crisis readiness and non-financial performance are found. However, a hypothesis concerning crisis readiness differences among hotels with respect to organisational demographics is not supported.

Keywords: crisis management; strategic management; tourism; Turkey; crisis readiness; strategic orientation; emergency management; emergency preparedness; hotel industry.

DOI: 10.1504/IJMED.2013.054517

International Journal of Management and Enterprise Development, 2013 Vol.12 No.3, pp.212 - 236

Received: 04 May 2012
Accepted: 13 Jan 2013

Published online: 26 Jul 2014 *

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