Title: Corporate creativity: introducing the Creative Idea Solution© framework

Authors: Jacob Brix; Henning Sejer Jakobsen

Addresses: Business and Social Sciences, Aarhus University, FuglesangsAllé 4, DK-8210 Aarhus V, Denmark ' Danish Technological Institute, Technology Partnership, KongsvangsAlle 29, DK-8000 Aarhus C, Denmark

Abstract: In this paper, the Creative Idea Solution© framework (CIS) is presented as a response to the call made by Kozbelt et al. (2010), Lubart (2001) and Rietzschel et al. (2009). The CIS framework integrates theory and methods from creativity research into an open and continued innovation process, and the authors argue that this interdisciplinary approach diminishes the gap between the two literatures. To indicate the value of the proposed framework in practise, a nine month action research case study was conducted in an international technological manufacturing company. The results and the learning outcomes from this action research are presented and the indications which emerged are compared to the existing literature.

Keywords: corporate creativity; radical innovation; continuous innovation; open innovation; learning; action research; project manager's dilemma; innovation as a function; project management; Creative Idea Solution; CIS; interdisciplinary approach; technology manufacturing.

DOI: 10.1504/IJIL.2013.054235

International Journal of Innovation and Learning, 2013 Vol.13 No.4, pp.388 - 405

Published online: 31 Jul 2013 *

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