Title: Strategic forecasting: theoretical development and strategic practice

Authors: Henrik Johannsen Duus

Addresses: Department of Marketing, Copenhagen Business School, Solbjerg Plads 3 C 3.24, DK-2000 Frederiksberg, Denmark

Abstract: Current changes in business conditions are increasing interest in environmental scanning and external analysis within the area of corporate strategy. Thus, strategic forecasting is gaining prominence. Strategic forecasting can be defined as the area of business economics that deals with the study and the practical application of methods, theories, models and techniques for long-term analysis of the non-proximate environment of the firm with the purpose of conducting strategic change. This article distinguishes strategic forecasting from other analytical approaches and develops its theoretical basis. Finally, challenges in future theoretical development and implications for business economic theory and practices are elaborated.

Keywords: corporate strategy; forecasting methodology; futures research; technological forecasting; economic theory; organisational development; innovation; management; business cycles; strategic forecasting; business economics; strategic change; organisational change.

DOI: 10.1504/IJBIR.2013.053636

International Journal of Business Innovation and Research, 2013 Vol.7 No.3, pp.362 - 378

Published online: 27 Dec 2013 *

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