Title: The sustainable corporation: lessons from Avatar

Authors: Norm Borin; Arline Savage

Addresses: California Polytechnic State University, San Luis Obispo CA 93407, USA ' UAB School of Business, University of Alabama at Birmingham, Birmingham AL 35294-4460, USA

Abstract: This article uses the fictitious company RDA from the movie Avatar as a textbook case of corporate non-sustainability. We provide a list of mistakes RDA made and provide parallel corporate examples in our own society in the areas of stakeholder analysis, corporate governance and systems thinking using the triple bottom line. For each area we present a framework that companies could use to operate in a more sustainable manner.

Keywords: sustainable business; corporate governance; triple bottom line; TBL; stakeholder analysis; indigenous population; Avatar; corporate sustainability; corporate non-sustainability; systems thinking.

DOI: 10.1504/IJSSM.2012.052653

International Journal of Sustainable Strategic Management, 2012 Vol.3 No.4, pp.294 - 313

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 16 Mar 2013 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article